As you understood from the title, I passed my Marketing Cloud Email Specialist exam!
It was the 1st of the 5 Salesforce exams I passed on the same day, but I will be covering each one in a different blog post.
I personally found this to be quite a difficult exam. Not just because I’m not a Marketer (and therefore some of the terms were new to me), but mainly because there is so much ExactTarget Documentation to go through.
I hadn’t come across this whilst I was preparing for this exam, but since then, there are two guides that I would particularly recommend that can really help you get started:
- The Study Notes created by Ben Edwards
- This Succeed with Salesforce Blog post written by Mayank Srivastava
My tactic was to go through all the material that I could find on the ExactTarget Documentation site, based on what was required for the Study Guide. This is a certification where experience using ExactTarget would really benefit you, but if you don’t have any, you can still do it. Also, the official Salesforce Email Essentials course or the Premium Training videos are another great way of learning the material and preparing for the exam.
Remember, this is not an exam on every piece of Salesforce Marketing Cloud functionality (although a new certification for this might be created one day – Marketing Cloud Consultant?), but this is specifically focused on ExactTarget email functionality. So it’s not about Journey Builder or Predictive Intelligence. The ExactTarget Documentation does have a lot of information on all pieces of Marketing Cloud, but be focused and stick to ExactTarget Email Marketing functionality.
I’m really happy I passed this one, as it was the one I was least confident about. As always, should you have any questions, please feel free to reach out to me on Twitter
Next stop: Marketing Cloud Social Specialist…